According to the U.S. Department of Veterans Affairs, an estimated 35,000 veterans experience homelessness on any given night in the United States. This initiative, ‘Make Camo Our Cause,’ seeks to address this crisis by leveraging the influence of FOX’s media platforms to educate the public and encourage corporate support. U.S. VETS, which has been providing services to homeless veterans since 1971, will play a central role in coordinating the campaign’s efforts. The partnership represents a significant step toward raising awareness of the issue and securing the resources needed to make a meaningful impact. Through this campaign, FOX and U.S. VETS hope to not only provide immediate aid to homeless veterans but also to advocate for long-term solutions that address the root causes of homelessness among this population.