The Maldives has enacted a comprehensive generational ban on tobacco use as part of a broader effort to protect public health and prevent youth addiction. The new policy, which targets individuals born after January 1, 2007, marks the second such global initiative after New Zealand. The law, which came into effect on Saturday following its ratification in May, prohibits the purchase, sale, and use of all tobacco products by Generation Z and younger individuals, including visitors to the country. The Maldives Health Ministry highlighted the critical role of tobacco consumption and secondhand smoke exposure in contributing to illness and death, prompting President Mohamed Muizzu to implement an aggressive anti-smoking campaign that previously banned vapes and e-cigarettes.
As part of the new legislation, all forms of tobacco advertising, sponsorship, and promotion are now outlawed, reinforcing a complete prohibition on electronic cigarettes and vapes, regardless of age. Retailers are required to verify buyers’ ages to ensure compliance. The law also bars individuals under 21 from engaging in tobacco-related commercial activities, a decision that aims to further shield young people from tobacco exposure. The Maldives First Lady, Saajidhaa Mohamed, called the initiative ‘a bold, evidence-based step to break the cycle of addiction and prevent diseases,’ expressing a strong commitment to the health of the nation’s youth.
While the move aligns the Maldives with global efforts to control tobacco use, such as bans on smoking in public spaces and increased tobacco taxes, it has significant implications for the country’s tourism sector, which is heavily reliant on international visitors. The law now applies to all tourists, raising concerns about potential economic impacts. However, the Maldives Health Ministry maintains that the initiative is crucial for safeguarding public health. The Maldives’ decision also places it in the same category as the UK, which is considering a similar measure, and contrasts with New Zealand’s earlier repeal of its generational tobacco ban due to fears of a black market.