Pomuch, a small town in Mexico, is one of the last places where residents continue the traditional practice of cleaning their relatives’ bones during the Day of the Dead. This centuries-old custom, known as limpias de huesos, involves carefully maintaining the remains of loved ones in ornate altars and caskets, ensuring their spirits are appeased and their memory honored. For generations, this ritual has been a deeply personal and sacred part of the town’s identity. However, the community is now facing a growing challenge as an increasing number of tourists flock to the town, drawn by its unique cultural practices and the allure of the Day of the Dead.
The surge in tourism has brought both economic benefits and cultural concerns. While some residents have welcomed the influx of visitors as an opportunity to share their traditions and generate income, others worry that the commercialization of the Day of the Dead may dilute its spiritual significance. The town’s leaders are working to balance these competing interests, seeking ways to preserve the integrity of their customs while also accommodating the needs of tourists. This dilemma highlights the growing tension between cultural heritage and modern tourism in many parts of the world, as traditional practices are increasingly put to the test by the pressures of globalization and economic development.