Following three decades of service, the MSNBC brand will be phased out on November 15 as the network rebrands as MS NOW. The decision comes as part of a broader $20 million restructuring initiative aimed at differentiating the network from NBC News and minimizing viewer confusion. Rachel Maddow, a well-known and influential anchor on the network, has been enlisted to help guide the transition and maintain a connection with the audience.
The rebranding effort reflects the network’s strategic shift to emphasize its distinct identity and avoid potential brand dilution. NBC News, which is part of the larger NBCUniversal division under Comcast, has long been associated with news programming, while MSNBC has traditionally been recognized for its progressive commentary. By renaming the network, corporate executives aim to strengthen brand recognition while preserving the network’s core audience.