Lego has announced the release of its first-ever Star Trek-themed model kit, offering fans an opportunity to build a detailed replica of the U.S.S. Enterprise NCC-1701-D from *Star Trek: The Next Generation* and its 1994 film counterpart. The set, which contains 3,600 pieces, includes detachable components like the command saucer, secondary hull, and warp nacelles with distinctive red and blue detailing. It also features an opening shuttlebay and two mini shuttlepods, along with nine mini-figures of iconic characters such as Captain Jean-Luc Picard and Commander William Riker. The model will be available for $399.99, with shipments beginning on November 28th.
The announcement comes as Lego continues to expand its partnerships with popular intellectual properties, leveraging its strong brand recognition and appeal to both collectors and casual builders. The U.S.S. Enterprise has long been a symbol of the Star Trek franchise, representing exploration, innovation, and the ideals of the United Federation of Planets. Its inclusion in a Lego set underscores the enduring popularity of the franchise and the potential for cross-media collaborations to drive engagement and sales.
The set is expected to attract a wide audience, including die-hard Star Trek fans and Lego enthusiasts, as well as families looking for a creative and educational activity. With its high level of detail and interactivity, the model offers a unique way to engage with the Star Trek universe. Lego’s decision to release this set also highlights the company’s strategic focus on combining storytelling with hands-on creativity, a hallmark of its brand identity.