Business leaders Bear Handlon and Dean Goble of Born Primitive and Black Rifle Coffee Company have announced they will donate 100% of their profits to veterans’ medical bills. The commitment was disclosed during an appearance on ‘Fox & Friends.’ The initiative comes as part of a broader effort to support veterans’ healthcare needs, with both companies emphasizing their dedication to improving access to medical services for those who have served in the military.
During the interview, Handlon and Goble discussed the rising costs of healthcare for veterans, highlighting the financial strain many face in affording necessary treatments. They explained that by redirecting all profits, their companies aim to alleviate some of the burden on veterans and their families. The move has been met with positive reception from veterans’ advocacy groups, who praised the gesture as a significant step toward addressing the healthcare disparities faced by military personnel.
While the companies have not disclosed specific figures for their financial commitment, the pledge marks a notable shift in corporate responsibility for veteran support. The initiative is expected to have a direct impact on those in need, offering a tangible solution to a pressing issue. Both Handlon and Goble emphasized that this is just the beginning, with plans to explore additional ways to support veterans through future initiatives and partnerships.