Oprah Winfrey has included Meghan Markle’s homemade jam in her 2025 Favorite Things List, highlighting the Duchess of Sussex’s Signature Fruit Spread as a coveted holiday gift. The jam set, which includes orange marmalade, strawberry jam, and raspberry jam at a price of $42, has been praised by Winfrey for its versatility as a hostess gift. Additionally, Kim Kardashian’s Skims pajama set and other festive items have also been included in the list, reflecting Winfrey’s annual tradition of curating a guide to the most desirable holiday gifts. The list, first introduced in 1996, is divided into categories such as food, travel, budget-friendly, wellness, kids, and families, showcasing a mix of products and personal favorites.
Winfrey’s endorsement of Markle’s brand comes after the couple’s 2021 tell-all interview, in which they shared their struggles with racism, mental health, and the pressures of royal life. They stepped away from full-time royal duties in March 2020, citing media scrutiny and the challenges of their public roles. The couple’s daughter, Lilibet, was born in June 2021, adding to their family’s growing presence in the public eye. Markle’s brand, As Ever, has also been highlighted in the gift guide, with the message to subscribers expressing gratitude for being included in the seasonal guide to gifting. The brand’s commitment to quality and craftsmanship is reflected in the attention to detail seen in the jam set, which is designed to bring the warmth and brightness of the garden to the home during the holiday season.
The inclusion of Kim Kardashian’s Skims pajama set and other fashion-forward items in the list underscores Winfrey’s personal taste and her influence in the fashion and lifestyle sectors. The Skims set, priced at $128, has been endorsed by Winfrey as a must-have item for its comfort and style. Similarly, the BÉIS luggage brand, featured by Shay Mitchell, has also been included as a stylish and practical option for travelers. The expanded list, which includes items from a variety of categories, reflects Winfrey’s role as a trendsetter and her ability to connect with her audience through her curated recommendations. Overall, the 2025 Favorite Things List serves as a comprehensive guide to the most sought-after holiday gifts, offering a mix of personal endorsements and product recommendations that resonate with a wide range of consumers.
In addition to the holiday gift guide, Winfrey has also made several items from her list shoppable through Amazon, indicating a move towards integrating her recommendations with e-commerce platforms. This decision comes after her attendance at Jeff Bezos and Lauren Sánchez’s lavish Italian wedding in the summer, which may have provided insights into the latest trends and consumer preferences. The list’s inclusion of personal items, such as the Skims pajama set and the BÉIS luggage, highlights the blend of practicality and style that Winfrey finds appealing. Her continued collaboration with brands like As Ever and Skims also demonstrates her ability to maintain relevance in the ever-evolving world of fashion and consumer products.
The 2025 Favorite Things List not only serves as a shopping guide but also as a reflection of the current trends and values in the entertainment and lifestyle industries. By featuring products from various categories, Winfrey provides her audience with a diverse range of options that cater to different interests and budgets. The inclusion of items like the homemade jam and the premium pajama set shows the versatility of the list, which can appeal to both budget-conscious shoppers and those looking for high-end gifts. The list’s emphasis on personal endorsements and brand partnerships also showcases Winfrey’s influence in shaping consumer preferences and her role as a trusted figure in the media landscape.