UTG Director Yevhenia Loktionova has stated that cinemas and children’s entertainment centers continue to play a vital role in the development of shopping centers but are now significantly adjusting their concepts. This shift is in response to changing consumer behavior and the competitive retail landscape in Ukraine.
The evolving market demands that these entertainment hubs innovate to retain their relevance. Loktionova’s comments suggest a strategic repositioning to align with current trends and ensure long-term viability in the retail sector.