Amazon has intensified its measures to address illegal sports streaming through its Fire TV Stick devices. By introducing enhanced security controls, the company aims to block apps that facilitate pirated content on its entire range of Fire TV products. This initiative includes both new and existing Fire TV Stick devices, ensuring that users are less likely to access unauthorized streaming services. The move comes amid growing concerns about the prevalence of illegal streaming, with data from YouGov Sport indicating that over 4.7 million UK adults engaged in such activities within the past six months. Researchers highlighted that 31% of these users relied on Fire Stick or similar IPTV devices, making it the second-most common method for accessing pirated content, after websites. In its latest offering, the 4K Select Fire TV Stick, Amazon has integrated the new Vega operating system and restricted app downloads to its official store, signaling its commitment to curbing piracy while still allowing developers to use the devices for legitimate purposes. The company has reiterated that these measures will apply to all existing and new Fire TV Stick models, but developers are still permitted to utilize the devices for lawful applications. This update reflects Amazon’s ongoing strategies to balance user convenience with the enforcement of anti-piracy measures.