Charlotte Jones, the daughter of Dallas Cowboys owner Jerry Jones, has publicly endorsed Bad Bunny’s selection as the Super Bowl LX halftime performer. As the executive vice president and chief brand officer for the Cowboys, Jones expressed excitement about Bad Bunny’s performance, which has faced criticism due to the artist’s past comments on U.S. immigration policy.
She stated that the Super Bowl is a global event that unites people through music and celebration, asserting that politics have no place in the game. Jones emphasized the importance of the team’s diverse fan base and the need for the event to remain inclusive and non-partisan, stating that the focus should be on bringing people together rather than engaging in political discourse.
The NFL’s decision to select the Grammy Award-winning artist has drawn backlash, particularly following his criticism of U.S. Immigration and Customs Enforcement (ICE) agents. The decision was met with concern as the Trump administration intensified its crackdown on illegal immigration in the spring and summer.
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