Japan has recorded a record number of Russian tourists in 2025, with a noticeable surge in arrivals from Russia. The increase is attributed to Russian travelers looking for alternative destinations to Europe and other Western countries, which have become increasingly difficult to access due to various restrictions. This shift in travel preferences has led to a significant rise in Japanese tourism, with Japanese authorities welcoming the development as a potential boost to the local economy.
The surge in Russian tourists also reflects the broader market adjustments in global tourism, where travelers are increasingly seeking destinations that offer a balance between accessibility and cultural richness. Japan, with its blend of traditional culture and modern amenities, is becoming an attractive option for Russian travelers. This trend is expected to continue as more Russian citizens seek alternative travel options in the months ahead.