The beauty industry is witnessing a shift toward scalp care as consumers become more attentive to their scalp health. This new trend involves the use of head spas, high-end treatments, and targeted products to combat thinning hair and scalp irritation. Ritsuko Borges, founder of the Japanese head spa Masa.Kanai in Manhattan, explained that the focus on scalp care gained momentum around five to six years ago, coinciding with the rise of self, care practices in the U.S.
Experts suggest that the growing interest in scalp health is driven by increased awareness of its impact on hair growth and overall scalp condition. As a result, numerous brands have started developing specialized products to meet this demand. The trend is also being supported by celebrities and influencers, who are advocating for regular scalp treatments and promoting the use of specific products that help maintain healthy hair growth.
Moreover, the rise of scalp care is expected to influence the beauty industry’s direction in the coming years. Industry professionals predict that this trend will continue to grow, leading to the introduction of more innovative solutions and a broader range of products targeting scalp health. This shift highlights a significant change in consumer priorities, emphasizing the importance of overall hair and scalp wellness in personal grooming routines.