The beauty industry is witnessing a shift towards scalp care, with consumers increasingly seeking head spas and premium treatments to manage thinning hair and scalp irritation. Ritsuko Borges, founder of the Japanese head spa Masa.Kanai in Manhattan, noted that the focus on scalp health gained traction around five to six years ago as the self, care trend gained momentum in the U.S.
This trend is not limited to the U.S., with similar movements emerging in other parts of the world. The rise of scalp care can be attributed to a greater awareness of the importance of scalp health in maintaining overall hair quality. As a result, companies are investing in research and development to create specialized products that cater to this growing demand.
With the increasing popularity of scalp care, consumers are also becoming more informed about the ingredients and benefits of the products they use. This has led to a surge in the availability of scalp-specific treatments, ranging from shampoos and conditioners to scalp masks and serums. The market is expected to continue growing as more people recognize the connection between scalp health and hair growth.