Former NFL quarterback Trent Green, a former St. Louis Rams player who was part of the team’s historic 1999 Super Bowl victory, is now at the forefront of promoting the state’s expansion of sports betting, which will officially launch on December 1. Green, who played for the Rams and the Kansas City Chiefs during his NFL career, has partnered with Caesars Sportsbook to promote the introduction of in-person sportsbooks at two casinos and a mobile betting app in Missouri. Despite the absence of an NFL team in the city, Green remains hopeful that the league may eventually decide to bring a team back to St. Louis, citing the city’s established sports culture and passionate fanbase.
Green’s remarks reflect his personal experiences during the Rams’ relocation to St. Louis in the 1990s, which he described as a moment of significant excitement for the community. He highlighted how fans were eager to support the team, obtaining personal seat licenses and season tickets, and planning tailgating events. He believes that the same level of enthusiasm exists today, with the city’s sports teams, such as the Blues and Cardinals, achieving notable success. While Green acknowledged the uncertainty of whether the NFL will consider a third attempt to bring a team to St. Louis, he expressed confidence that the city has the potential to become a hub for professional sports.
The partnership with Caesars Sportsbook aligns with Green’s personal connection to Missouri, where he grew up and played college football. He emphasized that the state’s growing interest in sports betting, now that it has been legalized, seemed like a natural extension of his career and the broader trend toward legalized gambling in the U.S. Green is currently embarking on a road trip to introduce the new services at Harrah’s Kansas City and Horseshoe St. Louis, with plans to also visit Isle of Capri Booneville. Alongside his promotional efforts, Green will be placing a bet on his alma mater, the Indiana Hoosiers, who are currently ranked No. 2 in the nation, just behind Ohio State. The Hoosiers are preparing to conclude their regular season with a game against Purdue on Friday.
As part of the launch, Caesars has launched a special Super Bowl promotion, inviting new users who place a minimum bet of $5 on the app before January 4 to participate in a drawing for a chance to win a grand prize of a Super Bowl trip to Las Vegas. The winning participant will receive a comprehensive package, including round-trip flights, private transportation, a luxury hotel stay, and access to exclusive events. This initiative is expected to generate additional interest in the sports betting market within the state as the Super Bowl approaches. While the game itself will take place at Levi’s Stadium in Santa Clara, California, the promotional efforts will likely bolster the state’s engagement with sports betting in the lead-up to the event.