Former NFL star Trent Green, a former quarterback with the St. Louis Rams and Kansas City Chiefs, is leading the charge in Missouri as the state prepares to expand sports betting. Green, who played for the Rams during their Super Bowl victory in 1999, has partnered with Caesars Sportsbook to promote the launch of in-person sportsbook operations at two casinos and the mobile sports betting app. The initiative is set to begin on December 1, marking the official entry of sports betting into the state.
As part of the rollout, Green is embarking on a road trip to visit key locations across Missouri, including Harrah’s Kansas City, Horseshoe St. Louis, and Isle of Capri Booneville. While St. Louis does not currently host an NFL team, Green remains hopeful that the league might consider revisiting the city as a potential home for a team. He reflected on his own experiences, recalling the joy of the Rams’ move to St. Louis and the enthusiasm of the community during that time. Although he acknowledged the challenges of having an NFL team leave, he believes the city’s fan base and sporting culture remain strong.
Green’s involvement in promoting sports betting is a natural fit given his personal and professional ties to the region. He played high school football in Missouri and had a lengthy career with the Rams and Chiefs. For him, the partnership with Caesars represents a seamless connection between his background and the current developments in the sports betting industry. He expressed excitement about the launch, noting that sports betting is finally arriving in Missouri after years of anticipation.
His promotional efforts have also included a personal touch, such as placing a bet on the Indiana Hoosiers, his former collegiate team. Indiana, currently ranked second in the nation, is set to conclude its regular season with a matchup against Purdue. Green’s participation in the campaign is expected to generate additional interest, especially with the upcoming Super Bowl promotions. Caes, a key partner in the effort, is offering new users the chance to win a luxury Super Bowl trip to Las Vegas, with prizes including flights, hotel stays, and exclusive Super Bowl experiences at Caesars Palace.
The introduction of sports betting in Missouri is part of a broader trend that has seen several states across the U.S. legalizing and expanding betting options. The launch in Missouri is anticipated to bring both economic benefits and increased engagement for sports fans. With Green’s high-profile endorsement and local ties, the campaign is likely to resonate strongly with the community and attract additional attention to the state’s emerging sports betting market.