Ubisoft has unveiled its latest project, ‘Teammates,’ an AI-powered first-person shooter that promises to redefine player interaction through generative AI technologies. The game, built on the Snowdrop Engine, features an AI assistant named Jaspar and two AI squadmates, Pablo and Sofia. Players can issue natural voice commands to direct the squadmates in combat or puzzle-solving, while Jaspar handles mission tracking and guidance. This project comes from the same team behind Ubisoft’s Neo NPCs, demonstrated at GDC 2024.
Despite the company’s recent focus on AI advancements, Ubisoft has a history of controversial initiatives, including its failed NFT projects and overreaching metaverse ambitions. The NFT initiative, which aimed to integrate blockchain technology into gaming, faced significant backlash and was ultimately abandoned. Analysts suggest that the company’s current focus on AI reflects a strategic shift to regain player trust and stay competitive in the evolving gaming landscape.
Industry experts are watching closely to see how Ubisoft’s AI integration translates into player experience and market reception. The success of ‘Teammates’ could set a new standard in AI-driven gaming, potentially influencing the broader industry’s adoption of generative AI technologies. Meanwhile, the company’s past missteps serve as a cautionary tale for other developers exploring similar technologies.