Green Wednesday, the cannabis industry’s version of Black Friday, has become a major shopping day for cannabis products, with dispensaries offering significant discounts. This shopping day, the day before Thanksgiving, has seen a spike in sales, driven by deals on pre-rolls, gummies, and other products. Despite potential health risks, the trend is growing as more Americans swap alcohol for cannabis. Green Wednesday is named the second-highest day for pot sales, second only to April 20.
According to Dutchie, an Oregon-based e-commerce platform used by thousands of dispensaries across the U.S., average sales increased 91% on Nov. 27, 2024 — the day before Thanksgiving last year — compared to a typical Wednesday. The average basket per shopper increased by 9% to more than $70. New York dispensaries reported even higher numbers, with medical baskets reaching more than $106. While not as well-known as 4/20, Green Wednesday is quickly becoming a premier cannabis holiday and a vital day of business for cannabis dispensaries.
Spencer Scott, Dutchie’s chief revenue officer, wrote in a press release,