Google Maps is set to launch a new update that allows users to post reviews without revealing their true identity. The feature will let users choose a custom nickname and select an alternative profile picture, enabling them to rate local businesses without linking the feedback to their real name or Google profile photo. This change comes as part of Google’s ongoing effort to enhance user privacy while ensuring the platform remains secure and trustworthy.
According to reports, users will find a new option under ‘Your Profile’ labeled ‘Use a custom name & picture for posting.’ This will let them choose an illustration to represent themselves and add a nickname for their reviews. Google has not yet explained the reasoning behind this move, though it has framed the concept as a way to become a business’s ‘Secret Santa,’ encouraging users to engage with local businesses without fear of exposure. However, some users express concerns that this anonymity could be used to track their location or movements, particularly for those who are wary of sharing personal details online.
Despite these worries, Google claims it will monitor for ‘suspicious and fake reviews’ and maintain that every review is still associated with a Google account in its backend system. The company believes this approach will discourage bad actors and ensure the integrity of the platform. While the feature may encourage more people to contribute honest feedback, it also raises questions about the potential for abuse or misinformation. As the update rolls out, users are advised to remain cautious and aware of the implications of anonymizing their reviews.