Warner Music Group Joins Forces with Suno to Enable AI-Generated Music Using Artist Likenesses
Warner Music Group (WMG) has entered into a licensing agreement with Suno, an AI music platform, allowing users to create AI-generated music using the voices and likenesses of participating artists. This partnership aims to explore new revenue opportunities for artists and enhance user interaction with their work. WMG emphasized that participating artists will retain full control over how their likeness and music are utilized, with Suno stating that this will create new creation experiences and potentially new income sources for the artists. The collaboration also marks the conclusion of WMG’s previous legal dispute with Sun, which had accused the platform of scraping copyrighted material.
Additionally, Suno has announced plans to utilize WMG’s licensed music to develop next-generation music generation models that it claims will surpass its current v5 model. The platform is also set to introduce a paid subscription model for song downloads, with different tiers offering varying monthly download allowances. This move is intended to enhance the platform’s monetization strategies and provide users with more controlled access to its content. The announcement has generated significant interest in the music industry, as it represents a shift towards integrating AI technology with traditional music creation processes.Industry analysts suggest that this partnership could set a precedent for other music labels and platforms seeking to explore the potential of AI in music production.