The Ukrainian government has decided to put the assets of IDS Ukraine up for public auction, a move that includes the popular mineral water brands Morshynska and Myrhorodska. This announcement was made by Prime Minister Yulia Svyrydenko, marking a significant development in the country’s strategy for managing its natural resources and key brands.
The auction is expected to attract both domestic and international bidders, as these brands have a strong presence in the Ukrainian market. The government has not yet specified the exact terms of the auction or the minimum price for the assets, but the move is seen as a step towards revitalizing the country’s economy and attracting investment.