FOX News Media, a leading cable news network, has announced a licensing deal with the popular political podcast ‘Ruthless,’ signaling its expansion into the growing podcasting market. This partnership represents a strategic move to diversify FOX News Media’s content offerings and increase its reach through new media platforms. The ‘Ruthless’ podcast, hosted by prominent conservative figures Josh Holmes, Comfortably Smug, Michael Duncan, and John Ashbrook, has gained a large and dedicated following for its irreverent and politically charged content.
‘Ruthless’ has become a prominent voice in conservative political discourse, often taking on the liberal media with its no-holds-barred approach. The podcast, which began as a small audio project in 2020, has evolved into a major brand in the conservative media space, known for its engaging and often controversial takes on current events. The licensing deal with FOX News Media is seen as a significant opportunity for both parties to expand their influence in the digital media landscape.
FOX News Media CEO Suzanne Scott expressed her enthusiasm for the partnership, highlighting the potential of the podcast to further strengthen the company’s digital and podcasting initiatives. Porter Berry, Fox News Digital President and Editor-in-Chief, will be expanding his role to oversee the new media venture, underscoring the importance of this strategic move for FOX News Media. The collaboration is expected to enhance the network’s presence in the evolving media landscape, where podcasting has become an essential platform for engaging audiences.
Meanwhile, the ‘Ruthless’ team has continued to innovate and push boundaries, with their signature games and events gaining widespread attention. From their coverage of the GOP presidential debates to their interactive Liberal Hack Tournament, the podcast has established itself as a cultural touchstone for conservative audiences. The hosts, known for their bold commentary and entertaining style, have also built a loyal following among GOP lawmakers, congressional candidates, and presidential hopefuls, further cementing their influence in the political sphere.