The American Athletic Conference (AAC), a collegiate athletic conference comprising 15 member institutions, has officially rebranded as the ‘American Conference’ with the unveiling of a new mascot, ‘Soar’, the eagle. This rebranding effort, which includes a modernized website launching on Thursday, reflects the conference’s strategic shift to align with evolving athletic and media landscapes.
The decision to rebrand marks a significant move for the AAC, which has been actively working to enhance its brand identity and expand its media presence. The new mascot, ‘Soar’, symbolizes strength, ambition, and a forward-looking approach, aiming to resonate with fans and athletes alike. The conference’s updated website will serve as a central hub for news, schedules, and fan engagement, further solidifying its position in the competitive collegiate sports arena.