James Gunn, the director behind the new ‘Superman’ film, recently discussed the film’s performance in international markets, suggesting that ‘anti-American sentiment’ is contributing to its underperformance overseas. While the movie’s domestic box office results are strong, with a third-highest opening weekend in the U.S. at $125 million, its global earnings are comparatively lower, totaling around $95 million, according to Box Office Mojo. Gunn’s comments have sparked renewed discussion about the impact of geopolitical attitudes on the entertainment industry and international film success.
Gunn acknowledged the film’s strong domestic reception but pointed to the character’s status as an American icon as a potential factor in its international underperformance. He also noted that Superman’s lack of global recognition, compared to more familiar superheroes like Batman, may be influencing the film’s reception. Despite these challenges, Gunn highlighted positive trends, such as strong openings in Brazil and the U.K., with increasing numbers in other regions due to favorable word-of-mouth.
However, the film faced initial backlash for its thematic focus on politics and immigration, which some critics labeled as ‘SuperWoke.’ Gunn remains open to addressing these concerns, emphasizing his belief that the film’s core message is about basic human kindness. His comments have also drawn attention to the broader debate about the role of superhero films in addressing social and political issues, particularly in an era marked by rising anti-American sentiment worldwide.
Warner Bros. Discovery, the studio behind the film, has not commented on the matter, leaving the conversation to continue in the public sphere. The discussion highlights the complex interplay between cultural identity, international perception, and the entertainment industry, as filmmakers navigate the global landscape while addressing local and global audience dynamics.