The Philadelphia Eagles are transitioning their attention from their victorious Super Bowl campaign last season to the new 2025 season, with team veterans expressing discontent about the label of ‘defending champions.’ This shift in focus indicates a strategic move by the team to emphasize growth and improvement over past achievements. The players and coaching staff are collectively prioritizing the upcoming season, leading to the deliberate exclusion of terms like ‘defending champs’ and ‘repeat’ in their communication and planning. The team’s leadership is fostering a culture of reinvention, aiming to build on their previous successes while setting clear, new goals for the future.