Former USC star and Heisman Trophy winner Matt Leinart is collaborating with Abbott to address blood shortages through the ‘We Give Blood Drive’ campaign. The initiative, which resonates deeply with Leinart due to personal losses and family experiences, encourages blood donations to save lives. The campaign involves a competition among Big Ten schools, with the winning school receiving a $1 million grant for health initiatives.
Leinart, who was a two-time national champion and Heisman Trophy winner at USC, is now a college football analyst on FOX Sports’ ‘Big Noon Kickoff.’ His personal connection to the cause stems from his mother’s death from cancer, which required blood transfusions. He also highlights the personal impact of blood shortages, noting that one in 83 new mothers need blood after childbirth. His wife recently gave birth to their third child, and although she didn’t need blood, the statistics resonate with him, highlighting the potential for personal tragedy.
The campaign, launched in partnership with Abbott, aims to raise awareness and encourage donations. Lein’tart emphasizes that one donation can save up to three lives, underlining the critical need for blood. The competition among Big Ten schools is set to begin on ‘We Give Blood Day’ on August 27 and will continue through the Big Ten Championship Game on December 6. The winning school will receive a $1 million grant to advance student and community health initiatives.
The initiative highlights the importance of community engagement in addressing public health challenges. Leinart’s involvement underscores the role of celebrities and public figures in mobilizing support for critical health causes. The campaign not only seeks to address immediate needs but also aims to foster a culture of giving, emphasizing that small actions can have significant impacts on public health.