Sydney Sweeney’s recent collaboration with American Eagle for their fall clothing campaign, titled "Sydney Sweeney Has Great Jeans," has sparked a mixed reaction. The campaign, which includes a promo video where the actor crosses out "Genes" and replaces it with "Jeans" before walking away, has drawn accusations of being tone-deaf due to the term "great genes" historically associated with celebrating whiteness, thinness, and attractiveness. Critics on social media, including users on Instagram and X, have slammed the ad for its potential racial undertones and alleged Nazi parallels.
Fans, however, have defended the campaign, calling it a victory against "woke" advertising and praising its creativity. One user on X wrote, "Woke advertising is dead. Sydney Sweeney killed it," suggesting the ad is a bold move against overly sensitive marketing practices. The campaign has also attracted attention through additional features such as 3D billboards in major cities, a Snapchat lens allowing users to interact directly with Sweeney, and AI-enabled "try-on" technology for customers.
Meanwhile, the campaign includes a ‘Sydney Jean,’ which is embroidered with a butterfly to represent domestic violence awareness. 100 percent of the net proceeds from the ‘Sydney Jean’ will be donated to Crisis Text Line, a nonprofit that provides free and confidential text-based mental health support and crisis intervention. Representatives for both Sweeney and American Eagle did not immediately respond to Fox News Digital’s request for comment.