The National Basketball Association (NBA) has announced plans to host at least six regular-season games in Europe over the next three seasons. The first games will feature the Memphis Grizzlies and Orlando Magic in January 2024, marking the league’s continued expansion into international markets. NBA Commissioner Adam Silver emphasized the importance of connecting with global audiences, stating, ‘We are committed to growing the game worldwide.’ The league plans to rotate host cities across Europe, with potential future games in Berlin and London in 2026. This expansion is expected to boost tourism and generate significant revenue for host cities.
The decision to schedule games in Europe comes amid the NBA’s ongoing efforts to internationalize its brand. Previous events such as the NBA’s participation in the Basketball Champions League and the NBA Summer League in Europe have helped establish a strong fan base. However, the regular-season games represent a significant step forward in terms of scale and commitment. The league is also exploring partnerships with European basketball federations to further enhance the experience for fans and players alike.
While the financial benefits are evident, the NBA faces logistical challenges such as travel restrictions, player availability, and the need to maintain competitive balance. The league has stated that these games will be carefully timed to avoid disrupting the regular season schedule. The inclusion of the Grizzlies and Magic in the inaugural European games highlights the league’s strategy to leverage the strengths of its teams. As the NBA continues to expand its global presence, the league aims to create a lasting impact on international basketball culture.