The conservative group Americans for Prosperity is launching a $6 million campaign to support messaging in favor of the megabill, including digital and TV ad buys, touting some of the bill’s popular provisions. AFP’s plans, shared first with POLITICO, include a new 30-second YouTube spot that highlights ‘growing our economy’ and ‘keeping our country safe,’ as well as events with lawmakers across the country during the August recess. The group emphasized the importance of promoting the bill’s successes to counter misinformation and ensure its political viability for lawmakers ahead of the midterms.
Putting money behind the effort to defend the megabill, which is already a top target of Democrats before the midterms, will help ‘make sure this good policy is also good politically for the lawmakers who supported it,’ stated AFP Managing Director Kent Strang. The August recess will be key for Republican members as they go back to their districts to sell the bill. A recent memo from the National Republican Congressional Committee provided members with talking points on the bill, telling them ‘the best defense is a good offense.’ Strang also noted that ‘we’re already seeing some opponents spread misinformation for their own political gain,’ underscoring the need to highlight the bill’s benefits.
The $6 million campaign is part of a broader strategy to influence public opinion and secure support for the megabill. AFP aims to leverage the August recess as a critical window for messaging and engagement, ensuring that the bill remains a key issue in the upcoming midterms. By focusing on both advertising and in-person events, the group hopes to reinforce the bill’s positive aspects and counteract criticism from opponents.