Kostiantyn Koshelenko, a former Deputy Minister of Social Policy in Ukraine, has been appointed as Director of Development for public sector cooperation at Mastercard, focusing on Ukraine and Eastern Europe. This strategic move underscores Mastercard’s commitment to expanding its digital financial services in the region. Koshelenko’s background in social policy and public administration will play a pivotal role in advancing initiatives such as digital payment systems and financial inclusion programs in Ukraine and neighboring countries.
The new role is part of Mastercard’s broader strategy to strengthen its presence in the Ukrainian market and support the government’s efforts to modernize public services. Koshelenko’s appointment is expected to facilitate closer collaboration between private and public entities, enabling the implementation of innovative financial solutions tailored to the needs of regional governments and citizens. As part of his responsibilities, Koshelenko will oversee projects aimed at enhancing digital payment infrastructure, improving access to financial services, and supporting the adoption of contactless and digital transactions.
Mastercard’s expansion into Ukraine and Eastern Europe is also aligned with global efforts to promote financial inclusion and reduce the reliance on cash. Koshelenko’s experience in policy development and his understanding of public sector challenges will be crucial in navigating the complexities of regulatory frameworks and stakeholder engagement in the region. The appointment signals a growing emphasis on public-private partnerships in the financial sector, with Mastercard positioning itself as a key player in shaping the future of digital finance in Eastern Europe.