Why Sydney Sweeney’s ‘Jeans’ Were a Brilliant Business Move for American Eagle
When Sydney Sweeney slipped into a pair of high-rise jeans for American Eagle, it wasn’t just a nostalgic fashion throwback—it was a business masterstroke. In a retail landscape cluttered with uninspired influencer deals and recycled marketing campaigns, American Eagle made a bet on one of Gen Z’s most bankable stars. And if the early numbers—and stock movement—are any indication, it paid off. And if you don’t like the jeans or the company, don’t buy them. Just like a few years ago, people stopped drinking Bud Light considering the Dylan Mulvaney commercials.
The Power of Star Power
Celebrity endorsements are nothing new. Especially with jeans. Think back to the 1980s, when Brooke Shields famously uttered,