A recent report has shown that hotel bookings in Germany have hit a record high, driven by a surge in domestic travel. This trend is notable as it contrasts with the decline in international tourist arrivals, which have been impacted by global travel restrictions and shifting consumer preferences. The data indicates that Germans are increasingly opting for local holidays and business trips rather than traveling abroad.
As part of broader efforts to connect with younger demographics, German lawmakers are turning to TikTok, one of the most popular social media platforms among Gen Z. The move reflects a strategic shift in political communication, aiming to engage a generation that is more digitally connected than previous ones. Officials are using the platform to share policy updates, interact with constituents, and promote national interests in a format that resonates with younger audiences.