MSNBC is rebranding to MS NOW as part of a corporate spin-off deal, shedding its ties to the NBC brand. The move has drawn criticism, with many arguing that the change is superficial and fails to address the network’s longstanding issues with its content and reputation.
MSNBC, the far-left network, is set to rebrand as MS NOW following a corporate split with Comcast. While the network claims the change will not alter its identity, critics argue the rebranding is superficial and fails to address longstanding issues with the network’s content and reputation. The move is seen as an attempt to distance itself from its past association with NBC and to present a more modern, presumably neutral image.
Despite the name change, the network has faced consistent criticism for its perceived left-leaning bias and sensationalist reporting. The rebranding is also seen as an effort to align with the corporate spin-off, which includes other networks such as CNBC and USA Network. The new name, however, does not seem to resonate with the network’s existing audience, who remain skeptical of its intentions.
Furthermore, the rebranding has drawn sharp criticism from media watchdog groups and political commentators, who argue that the network’s content and tone have not changed despite the name change. The network continues to be associated with its controversial rhetoric, including comparisons of political figures to notorious dictators and inflammatory remarks about current events. The rebranding, they argue, does not address these fundamental issues, and the network remains a fixture of the media landscape with its own unique brand of controversy.