Cracker Barrel has faced significant backlash after unveiling its new text-only logo, drawing comparisons to the “Bud Light” fiasco of 2023. The redesign, part of a broader branding campaign, abandoned the iconic image of a man resting on a barrel, a symbol of the brand since 1977. As part of the campaign, the company emphasized that the new logo would “remain anchored in Cracker Barrel’s signature gold and brown tones” and “rooted even more closely to the iconic barrel shape and word mark that started it all.” CEO Julie Felss Masino asserted that the change was embraced by the majority of customers, saying, “People like what we’re doing.” However, conservative critics and social media users voiced their dissatisfaction, with some calling the design “dull” and “absolutely horrible.” The change has led to a polarized response, with some supporters and detractors.