Mid-major basketball coaches are facing a critical decision: whether to position their programs as launchpads for high-major prospects or to focus on long-term player development. Some coaches believe that fostering talent for elite programs can elevate their own programs’ profiles and create sustainable success. However, others argue that prioritizing recruitment over player development risks compromising the integrity of their programs and may not be in the best interest of student-athletes.
The debate has intensified as the NCAA’s transfer portal has made it easier for players to move between programs, increasing the demand for mid-major programs to produce high-impact talent. Coaches who embrace this role often highlight their ability to develop players who can then thrive at the next level, citing examples of successful transfers who have made an immediate impact at Power Five schools. However, resistance to this approach is growing, particularly among coaches who emphasize the importance of building a competitive program from within rather than relying on the transfer portal.
Some mid-major programs have found a middle ground by focusing on both player development and recruitment, creating a model that could serve as a blueprint for others. This approach requires a careful balance between nurturing talent and maintaining the program’s identity, which can be a challenge in an increasingly competitive college basketball landscape.