Barstool Sports founder Dave Portnoy made his debut appearance on Fox News’ ‘Fox & Friends Weekend’ to discuss the highly anticipated Texas-Ohio State college football game. The appearance, which coincided with the Big Noon Kickoff special, marks a significant moment in Portnoy’s media career following his departure from Barstool Sports earlier this year.
Portnoy, who has built a reputation for both his unfiltered commentary and financial success through the sports betting app Bodog, is now part of the Fox News lineup. This move is seen as a strategic effort by Fox to integrate digital-native personalities into its traditional broadcasting format. While the appearance focused primarily on the football matchup, it also provided a platform for Portnoy to discuss his transition to mainstream media.
As Portnoy navigates this new chapter, his presence on Fox News raises questions about how his controversial public persona will translate to a more formal media environment. The broadcast also highlighted the growing intersection between digital sports media and traditional networks, with both parties seeking to capitalize on the unique perspectives brought by figures like Portnoy.