VEON, the multinational telecom company, has appointed Marine Babayan, its Director of Corporate Affairs since 2022, to the supervisory board of Kyivstar, Ukraine’s largest mobile operator. This move comes as VEON holds an 89.6% stake in Ky, highlighting the significant internal shift within the company’s leadership structure. The appointment is expected to enhance internal coordination and strategic alignment between VEON and Kyivstar, ensuring that operational decisions are well-informed and mutually beneficial.
Marine Babayan’s role on the supervisory board will involve participating in key decision-making processes for Kyivstar, including strategic planning, governance, and oversight of major business initiatives. Given VEON’s substantial ownership stake, this appointment is significant as it strengthens the control and influence of the parent company in its Ukrainian subsidiary. The decision reflects VEON’s commitment to maintaining and enhancing its position in the Ukrainian market, particularly in light of the ongoing challenges posed by the conflict in Ukraine.
Analysts suggest that this internal restructuring is part of a broader effort by VEON to optimize its global operations and ensure that its subsidiaries are aligned with the company’s long-term strategic goals. The appointment of Marine Babayan underscores the importance of having experienced corporate leaders at the helm of key decision-making processes within the organization. This development may also signal a more centralized approach to managing VEON’s international operations, with a focus on strengthening internal governance and collaboration between parent and subsidiary companies.