The ‘heavy soda’ trend, which involves adding extra syrup to fountain drinks to counteract the dilution caused by melting ice, is gaining traction across the United States, particularly in parts of Missouri. This trend, which has been reported in online forums and viral TikTok videos, is sparking debates among health professionals about its impact on public health. While some consumers are intrigued by the idea of a sweeter, more intense soda experience, others are expressing concerns over the potential long-term effects of excessive sugar consumption.
Dental professionals are particularly alarmed by the trend, as the increased sugar content in these drinks could lead to a higher risk of cavities, gum inflammation, and enamel erosion. In some cases, the bacteria associated with these oral health issues may also contribute to more serious systemic conditions, such as heart disease. Dr. Jeremy Manuele, a Las Vegas orthodontist, acknowledges the appeal of the trend but warns that the health risks should not be overlooked. He draws parallels to the super-sized soda era of the 1980s and 1990s, suggesting that while the trend may seem harmless in the short term, it could lead to long-term health complications if it continues to gain popularity.
The trend is also being viewed as part of a broader category of ‘stunt food’—over-the-top culinary creations that prioritize novelty and flavor over nutritional value. Peter Earley, a chef and content creator from Nova Scotia, Canada, has been tracking the trend on social media platforms and sees it as a reflection of a growing cultural shift. He notes that while there is increasing awareness of the need for healthier eating habits, there is also a pushback in the form of increasingly bizarre and extravagant food trends. This includes examples such as adding pepperoni grease to ranch dressing or using unconventional ingredients to create visually striking dishes.
Although the ‘heavy soda’ trend may not have direct financial implications, it highlights the complex relationship between consumer preferences, public health, and food innovation. As the trend continues to spread, it raises important questions about the balance between indulgence and health awareness. For now, the trend remains a subject of both fascination and concern, illustrating the evolving landscape of food and drink culture in the United States.