Acting Minister of Culture and Strategic Communications Tetyana Berezhna has emphasized the importance of developing and promoting Ukrainian content that goes beyond counter-propaganda as a key direction for the country’s cultural policy. In her remarks, Berezhna underlined the need to focus on original creative works that reflect the authentic cultural identity of Ukraine, rather than solely responding to external narratives.
The minister’s statement comes during a discussion on cultural development strategies, where she outlined a vision for a more diversified and independent cultural sector. This approach is intended to strengthen national identity and promote Ukrainian content on both domestic and international platforms. The emphasis on non-counter-propaganda content signals a shift towards a more sustainable and culturally rich media environment.
Berezhna’s comments reflect broader efforts by the Ukrainian government to enhance its cultural diplomacy and ensure the long-term viability of the country’s creative industries. By prioritizing original content, the ministry aims to foster innovation and attract global audiences to Ukrainian art, music, literature, and film.