The NBA and global basketball are on the cusp of a new, richer, and more expansive era. This development is seen as an opportunity to leverage the Middle East’s growing wealth and influence. Despite potential scrutiny, the league is determined to deepen its connections with Abu Dhabi and its neighboring wealthy states.
The expansion of basketball into the Middle East is expected to bring substantial financial benefits, including new sponsorship deals and increased media rights revenue. These partnerships are likely to reshape the league’s global footprint and create new opportunities for players and fans alike.