DC Launches ‘Open’ Campaign Amid Government Shutdown to Attract Tourists

Washington DC’s tourism bureau has launched its ‘DC is Open’ campaign during the federal government shutdown, aiming to attract visitors by emphasizing that the city remains open for business and leisure travel. The campaign highlights that, despite the shutdown, most attractions, hotels, and public services are still operational, offering visitors a range of experiences from iconic landmarks to local dining and cultural events.

According to Destination DC (DDC), the city’s tourism organization, visitors can still enjoy open-air parks and memorials on the National Mall, though some visitor centers and ranger-led services are limited. Private museums, such as the Museum of the Bible, Advancing the American Dream, and the National Building Museum, remain unaffected by the shutdown. However, the Smithsonian museums and the National Zoo are closed during this period. The campaign also promotes ongoing sporting events, including those featuring the Washington Commanders and Washington Capitals.

Last year, DC welcomed over 27.2 million visitors, generating $11.4 billion in economic activity, according to DDC. The tourism board is encouraging visitors to explore the city with suggested activities such as walking from the Washington Monument to the Lincoln Memorial at sunrise or enjoying a night tour of the monuments. The campaign also recommends local dining spots, including restaurants like Old Ebbitt Grill, Hank’s, and L’Ardente, where visitors can enjoy local cuisine while supporting the city’s restaurants during the shutdown.

Public transportation and government services, including sanitation, schools, and parks, continue to operate as normal. The National Mall remains open, although it is quieter than usual. The DCC is also reminding tourists about ongoing lifestyle events and activities, from coffee shops to cultural experiences. Efforts are being made to ensure that visitors are aware of the city’s openness and the continued availability of its many attractions and services during the shutdown.