The NFL has announced that the Pro Bowl festivities will be moved to Super Bowl week, beginning in February, with the annual AFC vs. NFC flag football game now set for Feb. 3. This decision comes as the league looks to enhance fan engagement and capitalize on the heightened interest during Super Bowl week.
Commissioner Roger Goodell made the announcement, stating that the change aims to provide a more immersive experience for fans and players alike. The Pro Bowl, which has traditionally been held in late January, will now be integrated into the week of Super Bowl LVI, with events taking place in Los Angeles, where the Super Bowl will be held.
The move is expected to have a positive impact on the local economy, as the influx of fans and media will likely boost hotel bookings, restaurant sales, and other related businesses in the area. This strategic decision underscores the NFL’s commitment to maximizing the commercial potential of its flagship event.