Kylie Jenner has made a bold move in the fashion sphere with a new shoulder-length haircut and a sporty look that has fans buzzing. The 28-year-old mother of two shared a series of photos on her Instagram account, showcasing herself in a burgundy sports bra and shorts set with a matching Alo duffel bag. The post, which was a joint Instagram with Alo, captioned “fall in california @alo,” has sparked considerable excitement with her toned physique and sultry pose. Her gold bangles and the oversized duffel bag, priced at $3,600, have also attracted attention from fans.
The post comes on the heels of the celebration of a decade of Kylie Cosmetics, which has generated anticipation for a potential throwback to her iconic ‘King Kylie’ era. Fans have been calling for a nostalgic return to the vibrant hair, statement lips, and the start of her beauty empire. Despite the positive reception, recent campaigns, including a controversial promo video, have drawn mixed reactions. The video, which showed Jenner walking handcuffed down a jail hallway surrounded by officers, was criticized for being tone-deaf amid ongoing discussions about law enforcement and ICE raids.
Kylie Cosmetics, which launched in November 2015 with the initial release of the Kylie Lip Kits, has grown to become a significant brand in the cosmetics industry. At its peak, the brand was valued at $1.2 billion, solidifying Jenner’s status as the youngest self-made billionaire in 2019. However, the recent campaigns have faced scrutiny, with critics questioning the brand’s relevance and sensitivity to current social issues. As Jenner navigates her brand’s development, the fashion and cosmetics industry eagerly waits for any further updates, especially regarding the potential revival of the ‘King Kylie’ collection.