As travelers seek more than just sun and sand, the latest report from Expedia reveals a clear trend: the future of travel in 2026 lies in destinations that offer both natural beauty and cultural depth. Big Sky, Montana, has emerged as the top destination, with its vast open spaces and luxury resorts attracting a surge in interest. This location is favored for its combination of world-class skiing and serene natural landscapes, providing an escape from the typical tourist hotspots.
Across the Pacific, Okinawa, Japan, is gaining popularity as more travelers look to explore beyond the usual cities like Tokyo and Kyoto. The island’s relaxed atmosphere and perfect blend of adventure and relaxation have made it a favorite choice for those seeking a unique experience. Sardinia, Italy, is also rising in popularity due to its picturesque coves and charming beach towns, offering visitors a chance to enjoy the Mediterranean without the crowds of nearby destinations like Amalfi or Capri.
In addition to these international spots, some U.S. locations are also making a mark. Phu Quoc in Vietnam is becoming a hotspot for its modern resorts and jungle-backed coastlines, while Fort Walton Beach, Florida, is emerging as a top choice for its convenient access and laid-back beach vibes. The report also highlights a growing trend of travelers embracing mix-and-match itineraries, off-peak trips, and unique destinations that cater to diverse interests and lifestyles. With these insights, travelers can plan their 2026 adventures with a focus on personalized and meaningful experiences.