On November 11, Veterans Day, Fox News Channel viewers can expect to see a visible display of camouflage, as hosts and anchors will be wearing the iconic pattern to show appreciation for military veterans and raise awareness about the ongoing issue of veteran homelessness. This year’s campaign, ‘Make Camo Your Cause,’ is the fifth consecutive year that Fox News and U.S.VETS have partnered to raise funds and awareness for the cause. The initiative, launched in 2018, has already raised millions of dollars to support veterans’ transition to civilian life and reduce homelessness among those who have served their country.
According to U.S.VETS, over 36,000 veterans are homeless on any given night, and many of these individuals struggle with mental health issues, substance abuse, and lack of employment opportunities. Through the ‘Make Camo Your Cause’ campaign, Fox News aims to bring more visibility to the issue of veteran homelessness and encourage viewers to support the organization’s mission by donating to their cause or purchasing branded camo merchandise. The campaign has already seen significant support, with over $1.3 million raised in the past four years. The partnership has also helped increase awareness of U.S.VETS’ work, which includes providing housing, counseling, and career development services for veterans seeking to reintegrate into civilian life.
In addition to the on-air display of camo, Fox News will also be promoting the campaign through on-screen graphics and across its social media platforms. Viewers can also shop for Fox News-branded camo gear, which includes hats, T-shirts, mugs, and duffel bags, with all proceeds going directly to U.S.VETS. The campaign’s message is clear: veterans and homelessness should never be in the same sentence. With the support of Fox News and the public, the ‘Make Camo Your Cause’ campaign continues to make strides in ending veteran homelessness in the United States.
U.S.VETS, founded in 1993, is the largest nonprofit in the United States working to end veteran homelessness, with over 500 employees and thousands of volunteers nationwide. The organization’s efforts have led to significant reductions in veteran homelessness, with the number of homeless veterans dropping by over 40% since 2010. The partnership with Fox News, which has been a founding sponsor of the campaign, has been instrumental in raising awareness and funds for the cause. The campaign’s success highlights the power of media partnerships in addressing critical social issues and supporting the needs of veterans who have faithfully served their country.
The ‘Make Camo Your Cause’ campaign also includes a planned interview between Fox News anchor Harris Faulkner and U.S.VETS CEO Darryl J. Vincent on November 11, providing an opportunity for greater public engagement and discussion about the issue of veteran homelessness. This continued collaboration between Fox News and U.S.VETS underscores the media’s role in amplifying important social causes and supporting nonprofit organizations in their efforts to serve the public good.