Medal of Honor recipient Sgt. Dakota Meyer joined XX-XY Athletics as the ‘Ultimate Girl Dad’ brand ambassador, the company announced on Monday. Meyer, a father of two daughters, joined the brand to support the fight for women’s sports, according to a news release obtained by Fox News Digital.
Meyer’s partnership with XX-XY Athletics is in line with the company’s mission to advocate for traditional values and fair competition in women’s sports. The brand, founded by former Team USA gymnast Jennifer Sey, has gained attention for its stance on issues such as transgender athletes in women’s sports. Meyer’s involvement with the brand is seen as a statement against the perceived threat to women’s sports, with the company positioning itself as a defender of traditional values.
“Weak men are rewriting the truth. Real men stand up to protect it,” Meyer stated in a statement. “Women aren’t weak — they’re sacred. They shouldn’t be protected out of pity, but out of value. Men must honor women, not control them, not silence them, but stand with them.” The statement reflects the company’s broader message that strength and masculinity are not toxic but essential, and that femininity should be cherished rather than controlled.
Sey, who founded the brand in an effort to provide athletes with an organization that supports their values, welcomed Meyer’s partnership. She emphasized that Meyer embodies the kind of moral courage needed in today’s culture, stating, “Dakota is the ultimate girl dad, strong for his daughters and his country. He embodies the kind of moral courage that’s desperately needed in our culture today.”
Meyer’s partnership with XX-XY Athletics also highlights his recent reenlistment in the Marine Corps Reserve after 15 years out of uniform. His military service and commitment to his family and country underscore his alignment with the brand’s values. The partnership is expected to bolster the brand’s visibility and influence in the sports community as it continues to advocate for its stance on women’s sports and traditional values.
The company has also gained support from other male athletes, including basketball player Jabulani Newby and boxer Jeff Watters, who have partnered with XX-XY Athletics. These male athletes have joined the brand to support its mission of protecting women’s sports and upholding traditional values in athletics. As the company expands its reach, it is likely to continue being a focal point in the ongoing debate over transgender athletes in women’s sports.