CEO of Fat Camp Films, Zach Sage Fox, is leveraging the power of social media to reach and inform young voters about the New York City mayoral race between Andrew Cuomo and the socialist candidate Zohran Mamdani. This strategy aims to engage voters and influence the outcome of the election, which is scheduled for November 4th
Zach Sage Fox was hired by independent NYC mayoral candidate Andrew Cuomo’s campaign following the withdrawal of current NYC Mayor Eric Adams. His role as CEO involves creating 8-10 social media videos for the campaign to enhance digital engagement, as stated in an interview with Fox News Digital. The CEO mentioned that the campaign’s social media strategy played a crucial role in tightening the polls in favor of Cuomo.
One of the campaign’s most notable videos is titled ‘Would You Hire Zohran?’ which has garnered over five million views. This video showcases Fox visiting local NYC businesses, presenting a cutout of Mamdani with his resume, and asking if the businesses would hire him. The video highlights the lack of professional experience and the controversies associated with Mamdani, as several businesses reportedly declined to hire him based on his resume.
Other viral social media content produced by Fox’s team includes a video titled ‘Muslims Against Mamdani,’ which attracted over ten million views, featuring a group of Muslims inviting bystanders to question their reasons for not supporting Mamdani. Another viral video parodied Schoolhouse Rock’s ‘I’m Just a Bill’ with a video titled ‘I’m Just A Shill,’ which received over fifteen million views in one day.
Fox’s team has also created a campaign ad titled ‘Cuomo Takes Swipe at Mamdani in Final Campaign Ad Before Election Day,’ which further emphasizes the differences between the two candidates and highlights Mamdani’s lack of experience and potentially concerning views on issues like crime and security.
Despite the campaign’s efforts, Fox believes that the campaign’s impact is limited, as many other factors influence the election outcome. He has expressed concerns about Mamdani’s potential as a mayor, citing his controversial past and views on crime and security. Fox is also worried about the city’s safety and the potential consequences of Mamdani’s policies on New York City residents, particularly those who rely on public transport and live in dangerous neighborhoods.
While the campaign’s focus on Mamdani’s policies is significant, Fox emphasizes that the campaign’s efforts are just one part of a larger political landscape that shapes the mayoral race. The outcome of the election is expected to have a lasting impact on the city, as the candidates’ policies and leadership styles could shape New York City’s future for years to come.