Jelly Roll Shares Harsh Encounter with Louis Vuitton Staff in Sydney
Country music star Jelly Roll recently took to social media to recount an unsettling experience during a shopping trip at a Louis Vuitton store in Sydney. The Grammy-nominated artist described how the store employees treated him as if he were about to commit a robbery, leading him to label the encounter one of the most intense experiences he’s faced since his time in prison for criminal activity.
“Hey man, the Louis Vuitton in Sydney, legitimately just treated us like we were finna [sic] come in and rob that place,” Jelly Roll said in his post, highlighting the scrutiny he and his entourage received. He emphasized that this was the worst treatment he has experienced since his own criminal past when he was arrested at 16 and charged with aggravated robbery and possession with intent to sell.
Despite the negative encounter, Jelly Roll has been vocal about his personal transformation, especially after the birth of his daughter. During a 2023 interview with Billboard, he described the moment he decided to change his life, stating, “I was sitting in a jail cell, having $17 of honeybuns and potato chips to [his] name.” This realization, coupled with his responsibility for his child, became the catalyst for his reinvention.
Additionally, Jelly Roll has been open about the role his past played in shaping his current persona. During an interview with Fox News Digital, he reflected on how his experiences empowered him, stating, “I wouldn’t be the man I am today if it wasn’t for what I went through. I think it empowered me. I think it gave me my voice.” His journey from a troubled past to a successful career in country music and his efforts to give back to the community underscore the impact of his personal growth.