Oreo’s recent Thanksgiving-themed cookie collection has sparked a mix of excitement and skepticism among customers, with the 12-pack of limited-edition sandwich cookies selling out in just one week after its October 29 launch.
The collection features a range of unconventional flavor combinations, including Turkey & Gravy, Sweet Potato, Creamed Corn, Apple Caramel Pie, Pumpkin Pie, and Cranberry Sauce, all available for $19.99. The cookies were part of Oreo’s “test-and-learn” program, a strategy aimed at gathering honest feedback from fans on experimental new offerings. The full collection, which was available only on the Oreo website, sold out quickly, despite mixed reactions from customers.
While some fans were enthusiastic about the novelty and the chance to try unique flavors, others were more critical. Social media comments ranged from curiosity and excitement to outright skepticism. Some fans found the flavor combinations unusual, with comments like, “Turkey and stuffing, and creamed corn? Ummm, might pass on those two flavors,” or, “Who asked for this? Straight to jail.” However, there were also supporters who were eager to try the cookies.
Many customers were intrigued by the novelty of the product, particularly the Oreo-shaped collector’s tin for the set. Some fans were drawn to the packaging as much as the cookies themselves, with one person stating, “I want the tin, but I am afraid of the cookies.” Others, however, questioned the value for money, particularly due to the steep shipping costs, which often nearly doubled the product price.
Even as the full collection sold out, some more palatable flavors, such as Pumpkin Pie and Apple Caramel Pie, remain for purchase in packs of six for $14.99. Blueberry Pie and Apple Pie à la Mode Oreos are also available. Oreo’s Thanksgiving-themed collection is part of a broader trend of limited-edition snacks the brand has launched globally, including items like Swedish Fish, Wasabi, Cotton Candy, Firework Pop-Rocks, and Hot Chicken Wing cookies.
The company’s bold approach to releasing experimental flavors reflects its strategy in maintaining a presence in the competitive snack market. Despite the polarized reactions, the quick sell-out of the Thanksgiving cookies highlights Oreo’s ability to tap into consumer interest in holiday-themed products, blending novelty with traditional snack appeal. Oreo’s test-and-learn approach allows the brand to gauge consumer responses to unconventional flavors, offering insight into what might resonate with wider audiences.