Nintendo’s executive Shigeru Miyamoto has shared insights into the company’s philosophy of exploring unconventional ideas in entertainment. The company has a history of innovation, from cardboard cutout toys that integrate with games to the Wii console, which introduced a remote-shaped controller. Miyamoto noted that Nintendo’s approach is to not shy away from any idea, even if it seems unconventional. This mindset was evident in Nintendo’s recent ventures into Hollywood, such as the successful Super Mario Bros. Movie, which surpassed box office expectations. Despite the film’s success, Miyamoto believes there is still room for growth in the entertainment industry.
Following the success of Super Mario Bros., Nintendo has expanded its Hollywood efforts with The Legend of Zelda movie in production and Super Mario Galaxy scheduled for release in 2026. Miyamoto is optimistic about the potential of these films, suggesting that some Nintendo IPs could achieve sales that exceed the boundaries of entertainment. His statement reinforces the idea that there are no limits to Nintendo’s creative endeavors, and that the company is open to exploring any avenue to innovate in the entertainment space, whether through its Nintendo Switch console or other ventures.