The beauty industry is witnessing a significant shift as consumers place greater emphasis on scalp health. With a surge in demand for head spas, expensive treatments, and specialized products, individuals are actively seeking solutions for thinning hair and scalp irritation.
Ritsuko Borges, founder of the Japanese head spa Masa.Kany in Manhattan, notes that the trend gained traction as part of the self-care movement in the United States. She explains that the interest in scalp care took several years to develop, with the focus intensifying around five to six years ago. This period coincided with a broader cultural shift towards personal wellness and holistic self-care practices.
As more consumers prioritize scalp health, the market for related products and services is expected to grow. This includes everything from specialized shampoos and conditioners to professional scalp treatments and home care routines. The rise of scalp care as a beauty trend underscores a growing awareness of the role that scalp health plays in overall hair wellness and personal appearance.